Salesforce?s Answer To Facebook? Communities: A Private Social Network For You And Your Customers

Salesforce has officially closed its acquisition of Buddy Media, but it looks like it is far from closing the door on what it intends to do in the space of enterprise and social communication. Today the company announced Social Communities, a?private social networking service where users can engage with customers and partners using some of the features that have largely become commonplace in this era of social media. These include user profiles, real-time feeds, trending topics, recommendations and influence measurement. The platform also incorporates the cloud-based business processes and database services that form the core of Salesforce's business today.?Set for a limited pilot in the autumn 2012, the service will be available generally in the?second half of 2013. The move looks like a clear salvo from Salesforce to competitors that are also converging on the nexus of social tools and enterprise services. They include Microsoft -- which already has Sharepoint and is upping the ante now with Yammer; as well as smaller companies like Huddle and Hootsuite, which respectively offer cloud-based collaboration platforms and social media?dashboards to serve the two sides of enterprises' social media needs.

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