Vine launches ? best ways to use it for business marketing

New social network Vine launched last week ? here are some of the earliest marketing posts shared by brands online, one week in?.

Twitter?s new video sharing app, Vine, was launched last week.? There aren?t many like it: simple apps, released with very little fanfare and publicity, that generate buzz.

But Vine is one such innovation.

Likened to Instagram but for video, it offers a simple way to give others an insight into your business, your life and your world through 6 second looping videos.? It?s not complicated, but does it offer potential for marketing your business?

The following short vids have been shared on Vine this morning:

• someone taking an early flight and going through security
• a little boy colouring in his homework
• a coffee machine creating a delicious brew
• a cat running around someone?s living room

None of them ground-breaking, none of them designed to promote anything.? But for business, there may be more to it.

Here are some of our favourite

NBC gives a sneak peek inside its building:

Gap tells a story with a look back at its advertising over the years:

General Electric gets back to basics with its creative process:

Tech magazine uses the new service to demonstrate its latest issue:

Chris Brogan invites his followers to join the fun by sharing a short of the contents of their desks:

And at Perfect Balance Marketing we?ve had a play with animation to create an advert:

How could you use the new app?

• Create an ad
• Drive engagement by inviting others to share their Vines
• Tell the story of your business
• Demonstrate a product
• Show how to do something

Share your ideas in the comments below, and share your Vines on twitter, tagging them with #vine (and also tagging me @thorntonlucy so I can share them too!)

Source: http://www.perfectbalancemarketing.com/vine-launches-best-ways-to-use-it-for-business-marketing/

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