Targeted Internet Marketing to Grow Your Business | RIC Centre

By: Fatema Fatakdawala

According to a Cisco report,?the number of?Internet-connected mobile devices in the?world?at the end of 2012?exceeded the number of people on Earth! What that means for businesses is that the process of how you market your product or service has drastically changed.

This rapid?shift from PCs and laptops to?mobile platforms (smartphones, tablets, e-readers and other handheld devices)?means that businesses?need to develop innovative marketing strategies which include?both?the old school traditional marketing aspect as well as internet marketing?(and?yes, this includes?social media).??

Depending on your business goals, you need to determine the digital strategy that best fits your needs. Although there?are an overwhelming number of social media tools? out?there, this?type of marketing has?a low barrier to entry.?To?find the perfect?tool (Facebook, Twitter, LinkedIn, Pinterest, etc.)?that?matches?your?business needs, all you have to do is play it by trial and error. The good news is that, as long as you?give it?time,?you can achieve your marketing goals without investing a whole bunch of money.

If you?re not sure where to begin or have trouble learning how each platform is different, run a test and see what works. To give you a headstart, attend our Growing Your Business: Breakfast with the Experts session on Thursday, Jan 10^th 2012 to hear first-hand from 3 Internet marketing experts:

-????????? Gail Mercer Mackay, Founder of Mercer-Mackay Solutions Inc. will kick off the session describing how you can leverage awards as a distinguishing marketing feature.

-????????? Wayne S. Roberts, President of BLADE Branding will walk us through some tools to improve brand recognition via your website and social networks.

-????????? Clive Lobo, CEO of Spark Internet Marketing will then tell us his story and share his personal insights when it comes to internet marketing.

Events such as these are a great opportunity for your business to meet with industry professionals and connect with other companies that are in the same boat as you. Simply click here to register.

Fatema joins the RIC team as the Communications Officer responsible for marketing, social media, event and web management. She is a graduate student pursuing her final year in the Master of Biotechnology program at the University of Toronto Mississauga.

The RIC blog is designed as a showcase for entrepreneurs and innovation. Our guest bloggers provide a wealth of information based on their personal & professional experiences. Visit RIC Centre for more information on how RIC can accelerate your ideas to market.

Source: http://riccentre.ca/2013/01/targeted-internet-marketing-to-grow-your-business/?utm_source=rss&utm_medium=rss&utm_campaign=targeted-internet-marketing-to-grow-your-business

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