Peanut Labs Launches Samplify, Promising A DIY, Flexible Approach To Market Research

Social media research company Peanut Labs is launching a new product today called Samplify, which co-founder and CEO Noman Ali described as a "DIY" approach to the company's core sampling product. Normally, setting up a sampling project (i.e. surveying a representative sample of the population for market research) with Peanut Labs or another company requires a lot of back-and-forth, Ali said, often over email: "from delivery feasibility to cost estimates to project set up to soft launch and then continuous monitoring while the project is in field."

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