While most businesspeople understand that having a clear sales strategy is vital for success in today?s competitive environment, fewer appreciate the importance of strategic thinking.
However, if you don?t have the ability to think strategically, your sales strategy will be stiff, lifeless, and soon obsolete. This article will explain what strategic thinking is and why it is necessary to craft and maintain a sales strategy that brings long-term business success.
What is strategic thinking?
Strategic thinking is the process of coming up with and applying creative insights and identifying new opportunities to help a company gain a competitive advantage. Although strategic thinking complements strategic planning, they are different and should not be confused.
According to organizational change specialist Fiona Graetz, Ph.D., strategic thinking is innovative, seeking to imagine fundamentally different futures for a company, even when those possibilities would change the company?s basic strategies or place it in a new industry.
In this model, strategic planning is the second step in the process of organizational change, aimed at implementing the plan developed through strategic thinking by making it compatible with the company?s current situation.
In short, strategic thinking is all about adapting to change.
Why is strategic thinking necessary to craft a successful sales strategy?
Your sales strategy will only be successful in the long-term if it is flexible enough to weather customers? evolving needs. As you practice strategic thinking, you will become more comfortable planning for an uncertain future, conceptualizing various possible outcomes, and embracing change.
Thus, beginning with strategic thinking and using the insights you gain from it will produce a more flexible, effective sales strategy.
Would you like to improve your strategic thinking skills?
Life Success Company has an upcoming sales strategy training event in London that can help?just click the link to learn more. This all-day event, taking place on September 15, will provide you with the kind of insight into the strategic planning process you can only get from experts.
Source: http://lsc-blog.com/?p=1125
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