When people think of surfing, the places that immediately come to mind are Hawaii, Australia and Southern California.
Quiksilver is trying to add Long Beach, NY, located about 30 miles east of New York City, to that list.
The Quicksliver Pro New York, scheduled for Sept. 1- Sept. 15, is expected to draw more than 25,000 people who in turn are expecting to see the best of the three ?B? atmosphere that comes with surfing: boards, brew and babes.
As to whether or not the waves will be tough enough to make people temporarily forget about Manhattan Beach and Long Beach, California, the field is expected to include most of the 35 top-ranked men and women surfers in the world competing for a $1 million prize purse.
The two-week event will be supported by action sports demos, live music from more than 45 bands, films and other ?fashion and cultural events.?
According to Bob McKnight, CEO for surfing and action sports equipment, swimwear and clothing company Quiksilver, ?We are beyond excited to host the biggest pro surf event in the world on Long Island this September. There has always been a huge contingent of dedicated surfers and surf enthusiasts on the East Coast and they will now get a chance to watch the world?s best surfers in Long Beach.
?We are also bringing the best and brightest Quiksilver, Roxy and DC athletes to New York . . . for 12 days of surf, skate, BMX, fashion, art and music that will bring incredible global attention to these phenomenal athletes and the action sports culture and lifestyle,? said McKnight.
As the first Association of Surfing Professionals World Tour Pro Surf competition on the East Coast, it has already attracted significant marketing support. MSG Action Sports said it would partner with Quiksilver to make MSG Networks and national music network Fuse the official broadcast partners of the event.
MSG Networks will telecast live and live-to-tape surfing action, including the quarterfinal, semifinal and final rounds. Additional programming from the festival will air daily on both MSG Networks and Fuse during the competition and will also include live and live-to-tape daily segments showcasing the surf competition, BMX, skate and Motocross athletes and exhibitions, as well as contest highlights, athlete interviews, action sports exhibitions, daily concerts and cultural events.
Marketing includes a 30-second spot, print, radio, outdoor, Internet focusing on social media sites Facebook, Twitter and YouTube.
MSG Action Sports had its official unveiling in June with ?Air in the Square,? a BMX and skateboarding competition in Times Square on June 16. It featured a 195-foot-long MegaRamp ASA Triples course that featured a 25-foot-high roll-in ramp, two 25-foot-wide jumps and a course-ending 14-foot-high quarter pipe.
According to McKnight, ?The newly launched MSG Action Sports group will elevate awareness for our industry?s athletes and events in New York City and throughout the U.S., and their understanding of sports, music and television production will be a great asset to promoting our sports and lifestyle.?
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